What is a landing page?
A landing page is whichever page a visitor arrives on first — from an advert, a search result, a printed QR code, or the link in a social profile. In marketing it also means a page built for one campaign and one action, with nothing else on the screen competing for attention.
Why it matters to a shop
Owners assume everyone starts at the home page. In practice the person scanning the code on your table tent lands wherever that link points, and if that page does not repeat who you are, where you are and what to do, they cannot even tell they reached the right shop. Every link you print is a promise about the next screen, and a broken promise costs you the customer who was already interested.
How to set up a page worth handing out
- Decide what the link is for before you build anything. "Weekday lunch set, book a table" is a landing page. "Our restaurant" is a home page, and it belongs to a different job.
- Repeat the basics on it: shop name, one photo of the real place, address, hours, and the single button. Someone arriving from a flyer knows nothing else about your site.
- Give it its own address so you know where people came from — /lunch on your hosted address, or on the custom domain both cloud plans include. Open that exact address yourself before it goes to the printer.
Common mistake: Pointing every advert, flyer and QR code at the home page: the visitor came for the lunch set, has to hunt for it, and most give up before the second scroll.