Starting point

A one-page product launch site with the spec table on it

One long page and a preorder page. What a founder opens in the website builder is the first page already in argument order — the claim, the spec table, the price, the countdown, and the objections answered in five questions.

Product Launch website template — the home page it produces

Shown in the Skyline design style — one of 15 you can switch between; your business content carries over.

The full homepage
Product Launch website design example — The full homepage
A full inner page
Product Launch website design example — A full inner page

A launch page argues; it does not navigate

Two pages is the smallest delivery of the forty starting points, and splitting a launch across six would be the mistake. The home page runs the whole argument in sequence — headline claim, proof, a spec table for the person who scrolls to it, a countdown, and a five-question FAQ where the objections go. The preorder page repeats the spec table and answers four more. No database, so it can sit behind a CDN and survive whatever traffic the announcement brings.

What the sample site comes with

Two pages, a countdown block, a spec table on each page, nine FAQ answers in total, three typed testimonials, and a delivery with no database.

Anything on that list that takes something from a visitor or reads from a live schedule — a form, a booking, a coupon code, a subscribe box, a class timetable, a listing fed by a collection — goes online with Storefront Pro. Storefront publishes the rest of the page exactly as you built it; where this template gives one of those a page of its own, that page is the one that waits for the upgrade.

What the site covers

2 pages included

What is in scope, and what stays in your own systems

The countdown is a date you set and the preorder page is a form; neither takes money or holds a unit. There is no inventory count, no waitlist position and no email drip behind it.

Every count and price on this page was read out of the template itself rather than written by hand, which is why the numbers match the site you actually get.

What you get when you publish it

Questions people actually ask

What happens to the preorder countdown once the ship date passes?

The countdown block carries four things you set: the target moment, a heading, a line of small print under it, and the sentence it shows after the target has passed. In the sample that last line says the first run is shipping and orders placed today go out within two business days, so the foot of the page keeps selling instead of showing a stopped clock. It sits directly above the large preorder button that closes the page, and both are edited in place.