Google Business Profile description (3 examples)

Every good description is the same five facts in a different order: what you are, where you are, since when, for whom, and what is different about you. Collect them first and the writing takes ten minutes.

1. What: your business type in the words a customer types — taqueria, hair salon, plumber. Not “culinary concept”, not “beauty destination”.
2. Where: the city or neighborhood, plus the area you travel to if you go to the customer. “Serving Tucson and Marana” is a phrase people actually search.
3. Since when, and for whom: the year you opened, and who really walks in — families, office lunches, landlords, brides. Real customers, not “everyone”.
4. What is different: one thing, provable. “Tortillas pressed by hand every morning” beats “quality and service you can trust”, which every competitor also claims.

Google shows roughly the first 250 characters before a “More” link, and most people never tap it. Two sentences have to carry the whole pitch.

1. Sentence one: name, business type, place, and since when. “Reyes Plumbing is a licensed plumber serving Tucson and Marana since 2008.” Plain, complete, searchable.
2. Sentence two: the differentiator, in concrete terms. What you do, how, or for whom — not an adjective. “We give a price before work starts and bill by the job, not the hour.”
3. Count it. About 250 characters is roughly 40 words. Read the two sentences on their own: if a stranger could tell a friend what you are from those lines alone, the opening is done.

The remaining 500 characters are for the person who did tap “More”. They want a list of what you do, a reason to trust you, and how to get in touch — in that order.

1. Services in one sentence, five to eight items, in customer words: “drain cleaning, water heater replacement, leak detection, sewer camera inspection”. Google reads it; so does the person.
2. Credentials that can be checked: licensed and insured, years in business, the training your staff has, the languages you also speak. Skip anything you would have to explain away.
3. Service area and audience if they were not in the opening, then the practicalities — parking, walk-ins, appointments. Hours already live in the profile; do not repeat them here, they go stale.
4. Close with one plain invitation — call, walk in, book — and stop. No web address: the description field does not allow it, and the profile has a separate website field. If that field is still empty, a Naratake site is free to build and preview; only publishing needs a plan.

Each one below is under 750 characters, opens with the category, the place and the differentiator, and contains nothing Google would reject. Copy the shape, not the words.

1. Taqueria, 748 characters: Taquería Dos Hermanas is a family-run taqueria in East Austin, open since 2014. We press our corn tortillas by hand every morning and slow-cook the barbacoa overnight, the way our mother did in Michoacán. The menu is short on purpose: tacos, burritos, quesadillas, tortas, and a weekend menudo that sells out by noon. Al pastor comes off the trompo, and the salsa bar has six house-made salsas from mild to habanero. Lunch is mostly the offices nearby, dinner is families, and the window stays open until 11 pm on Friday and Saturday. Catering trays for offices and parties need a day’s notice. Counter service, a shaded patio, free parking behind the building, and vegetarian and vegan tacos always on the board. Come by, or call ahead for pickup.
2. Hair salon, 747 characters: Marlow & Co. is a hair salon on Haywood Road in West Asheville, open since 2011. We specialize in balayage and lived-in color, and every stylist here trained on curly hair, so nobody will tell you to straighten it first. Services: cuts for women, men and kids, color and gloss, keratin smoothing, blowouts, and on-location bridal styling. First-time color clients get a 15-minute consultation before any bowl is mixed, so the plan and the price are clear before we start. We use low-ammonia color, and the retail wall carries the same products we use at the chair. Open Tuesday through Saturday, with evening appointments on Thursday. Walk-ins are welcome for cuts when a chair is free; color is by appointment. Book online or call the front desk.
3. Plumber, 742 characters: Reyes Plumbing is a licensed, insured plumber serving Tucson and Marana since 2008. We answer the phone ourselves, give a price before work starts, and leave the room cleaner than we found it. Services: drain cleaning, water heater repair and replacement (tank and tankless), leak detection, slab leak repair, toilet and faucet repair, sewer line camera inspection, and water softener installation. Same-day service is usually available for emergencies, seven days a week, and the truck is stocked so most repairs finish in one visit. Every technician is background-checked and Arizona ROC-licensed. We work in homes, rental properties and small commercial buildings, and we bill by the job, not the hour. Call for a quote or to book a visit.

The draft is done. Now count it, check it against the rules, put it where Google reads it, and give it a month before you judge it.

1. If you would rather start from a draft than a blank box, our free Google Business description generator takes your name, the same five facts and a services list — seven fields — and fills three sentence structures with them. It counts against 750, marks the first 250, and warns about a URL or a promo line. Every word in the result came from you, so there is no invented year, award or claim to catch before you post it — read it, edit it, make it yours.
2. Read the first two sentences out loud. Where you stumble, a customer skims. Cut the word you stumbled on.
3. Paste it into your Google Business Profile: Edit profile → Business information → About → Description, then save. It goes through Google’s review before it shows; give it a few days.
4. Put a note in the calendar for 30 days out. Check that the text is live, open Performance to see whether calls and direction requests moved, and update the description whenever a service, an area or the story changes.