Free checklist
Contractor website checklist
Twenty-two things a contractor website needs before it goes live, in the order a homeowner with a leak meets them: which pages, what proves you are real, how a quote request reaches you, and how Google reads the site. Tick each one off; this browser remembers where you stopped. Items with a link go to a free tool that does the job.
0 of 22 checked
The seven pages
Proof you are real
Getting the quote request
The practical details
Found on Google
Kept in this browser only. Nothing is uploaded.
How to use this checklist
- Open your own site on a phone in another tab and work down the list. A homeowner searching “roofer near me” at 9 pm is on a phone, and half of these items look different at that size.
- Checkmarks stay in this browser. Nothing is sent to us, and clearing site data starts the list over.
- The linked items open free tools on this site: a structured data generator, a review link maker, a cost calculator. None of them needs an account.
- The seven pages come first because the question behind this page is usually “what pages should a contractor website have”. The search items sit last on purpose: markup for a site with no proof on it brings people to a page that loses them.
Every Naratake starting point is free to build and preview, no card needed. The plumbing and HVAC one already has a quote request form, priced jobs and an emergency banner; swap in your own services and photos. Publishing is the Storefront plan at $49 a month, with your own domain, HTTPS and hosting included.
Start from the plumbing and HVAC layoutCommon questions
How many pages does a contractor website need?
Seven is the working minimum: home, about, one page per service, service areas, projects, reviews, contact. A one-page site can carry a handyman with three services and one town. The moment you cover two counties or six services, the single page either gets too long to scroll or too vague to match what anyone searches for.
Should my license number be on the website?
Yes, and in some states the law requires it. California and Florida, among others, require a contractor’s license number in every advertisement, and a website counts. Put it in the footer so it is on every page, and use the wording your state board asks for. This page is not legal advice; your state contractor licensing board publishes the rule.
Do I need a separate page for every town I work in?
Not one per town. One service-areas page listing the towns, with a map and a sentence about drive time or trip charges, covers it. Add a dedicated town page only where you have real projects there to show, with photos and locations at the neighborhood level. Ten thin town pages with the same paragraph and a swapped name do nothing for a reader, and Google’s spam policies call them doorway pages.
Should I build it myself or hire a designer?
Either works for a list this size, and the honest answer is about your hours, not your skill. Seven pages with real photos and your own wording is a few evenings on a website builder; the same site from a freelancer runs from a few hundred to a few thousand dollars and needs the same photos and wording from you anyway. The guide on building it yourself or hiring a designer walks through the trade-offs, and the cost calculator on this site puts numbers on the three routes.