Free checklist
Plumber website checklist
Twenty things a plumbing website needs, in the order a homeowner with water on the floor meets them: the phone number first, then the license number and prices, then the pages Google reads. Tick each one off; the page keeps your progress in this browser. Every item explains why it matters and, where one exists, links to the free tool that does it.
0 of 20 done
The header, on a phone
Trust
Services and prices
Getting the job
Found on Google
Saved in this browser. Nothing is uploaded.
How to use this checklist
- Open your own site on your phone and go down the list. A plumber’s visitors are almost all on a phone and most of them are in a hurry, so judge every item on a small screen.
- Your checkmarks stay in this browser. Nothing is sent to us, and clearing site data clears the list.
- Most linked items go to a free tool on this site: the Plumber schema generator, the hours markup generator, a review link maker, the Google Business Profile checklist. None needs an account. The booking item links to how bookings work on a Naratake site.
- The order follows the job. A burst pipe is a phone call, not a browse, so the header comes first; trust and prices decide who gets the non-urgent work; the search items at the end only count once the page is worth landing on.
The plumbing and HVAC starting point in the gallery already has an emergency call-out banner, four priced jobs, a quote request form and a job-status page, so several boxes here are ticked on day one. Building and previewing are free with no card; Storefront ($49/month) publishes it on your own domain with HTTPS and hosting.
Open the plumbing and HVAC starting pointCommon questions
Should a plumber put prices on the website?
Yes, at least a starting figure. A homeowner comparing three sites calls the one that printed a number. “Water heater replacement from $1,400” or “service call $89, applied to the repair” is enough; you are not quoting the job, you are proving you are not hiding the cost. Keep “call for a quote” for work that genuinely varies, such as repiping a house.
Do I need a page for every town I serve?
Only for the towns you actually work in, and start with the three that already send you the most calls. Give each page something a local recognizes: the hard water, the 1960s galvanized pipe in one neighborhood, the permit office you deal with. Copying one paragraph forty times with the town name swapped is what Google’s spam policies call doorway pages, and Google can act against the whole site for it. Three real pages beat forty thin ones.
Is a one-page website enough for a plumber?
It is enough to start, if that one page has the phone number, the license number, the service area and three or four prices. The limit shows up in search: someone typing “water heater repair” plus your town wants a page about water heaters, not a paragraph. Add a page per service as you find the time, starting with the job you want more of.
Do I need online booking, or is the phone enough?
Emergencies are the phone; nobody with a flooded kitchen fills in a form. Booking earns its place on the non-urgent work: a water heater swap, a fixture install, an annual inspection. Someone picks a date and a time at 10 pm, and on a Naratake site that slot is theirs before you are awake — confirmed as they pick it, sitting in the site’s own back office when you open it with your coffee. If you cannot make that day, you cancel it from there. Live bookings are part of Storefront Pro.