Free checklist
Electrician website checklist
Twenty-two things an electrician’s website needs, ordered the way two very different visitors meet them: the one whose breaker will not reset tonight, and the one pricing a panel upgrade for next spring. Tick the boxes as you go; this page remembers them in your browser. Every line says why it earns its place, and links to the free tool that does the work when there is one.
0 of 22 ticked
Two ways in
License and evidence
The jobs, a page each
Permits, prices, quotes
Search and speed
Kept in this browser. Nothing is uploaded.
How to work through this
- Open your own site on a phone and read down the list. Almost everyone looking for an electrician is holding one, and a fair share are standing next to a dead panel, so judge each line on a small screen rather than a laptop.
- Ticks stay in this browser. Nothing reaches us, and clearing site data empties the list.
- Most of the linked lines go to free tools here: an Electrician schema generator, an opening-hours markup generator, a review link maker, and the Google Business Profile checklist. No account, no email. The one exception is the line in section one about work that can wait, which explains how bookings behave on a Naratake site.
- The order is deliberate. Section one splits the emergency caller from the person planning a panel upgrade, because those two need different buttons. Licensing and photos decide who wins the planned job. The search items at the end only pay off once the page they land on is worth landing on.
The plumbing and HVAC starting point is the closest fit in the gallery for an electrician. It ships an emergency call-out banner, four priced jobs, a quote request form and a job-status page, so a few boxes here begin ticked; swap the jobs for panel work and charger installs. Building and previewing cost nothing and need no card. Storefront ($49/month) publishes the site on your own domain, with hosting and HTTPS.
See the closest starting pointCommon questions
How many pages should an electrician website have?
Six to ten is a workable range: home, about, contact, and one page for each job you want more of. Panel upgrades, EV charger installs, generators and rewiring are all searched by name, so each deserves a page rather than a bullet. Add city pages only for places you actually drive to. Four honest service pages beat twenty stubs.
Should an electrician publish prices on the website?
Publish the diagnostic or trip fee at minimum. Homeowners compare three sites and call the one that showed a number. “Diagnostic $95, waived if we do the work” answers the question everybody has and nobody asks. Panel upgrades and rewires vary too much to price flat, so give a range and name what moves it: amperage, where the panel sits, whether the meter has to come out, who patches the drywall.
Do I need a separate page for EV charger installation?
If you want that work, yes. “Level 2 charger installation” plus a town is its own search, and a page titled for the job answers that visitor better than one line in a services list. It also gives you room for what a homeowner wants settled before calling: how you price the run from the panel to the garage, what happens when the panel is already full, how long a permit takes in your city. Two photos of finished installs on that page do more than any of the words.
Does my license number have to appear on the site?
Several US states treat a website as advertising and require the license number on it. The exact rule, and whether the bond and insurance have to be named as well, differs by state, so check with your own state licensing board. This is not legal advice. Print it either way: a number a homeowner can look up does more for you than the phrase “licensed and insured”, which any site can type.