Free checklist
Salon website checklist
Twenty things a hair, nail or beauty salon website should have, in the order a new client looks for them: a way to book, what it costs, who does the work, proof they are good, and the details that get someone through the door. Tick items as you go; the ticks stay in this browser.
0 of 20 done
Booking
Services and prices
The team, and proof they are good
The practical details
Found on Google
Your ticks are saved in this browser. Nothing is uploaded.
How to use this list
- Open your own site on a phone and go item by item. A first visit to a salon site usually starts from Instagram or Google Maps, on a phone, so that is the version to judge.
- Ticks are saved in this browser only. Nothing is uploaded and there is no account; clear your browser data and the list resets.
- Print gives you a paper copy to hand a designer or work through on the salon floor.
- The links go to free tools on this site — a price list maker, a review link generator, a schema generator — and to a guide on choosing a booking system. None of them need a sign-up.
The hair salon starting point on Naratake already carries most of this list: every service priced with a duration, stylist profiles with the hours they work, a lookbook, and a booking section that knows services, staff and time slots. Building and previewing is free; a plan is what publishes.
Open the hair salon starting pointCommon questions
Do I need to put prices on my salon website?
Yes, at least “from” prices. A client who cannot find a price assumes the salon is expensive or hiding something, and books elsewhere. If the final price depends on hair length or product, write “from $65” and list what changes it.
Should I link to a booking app or take bookings on the site?
Either works if every doorway lands on open slots: your bio link, your site, your Google profile. A link to a booking app sends the client to another brand’s page; booking built into the site keeps them on yours and keeps services, prices and hours in one place. Our guide on choosing a salon booking system walks through the trade-off.
How many photos does a salon website need?
Fewer than you think, and all of them yours. Six to twelve shots of recent work beat forty stock photos. Ask before you post a client’s before-and-after, and skip anything that shows a face without a clear yes.
Does every stylist need their own page?
No. One team page with a photo, a name, specialties and an Instagram link per person is enough for most salons. Give a stylist a separate page only when clients search for them by name, because that page is what will rank for it.