Free checklist
Cleaning business website checklist
This is a checklist for a cleaning company website, not for the rooms you clean. Twenty-one items in five sections: the first screen on a phone, the prices, what convinces a customer to let you in, how a quote reaches you, and how Google reads the site. Tick each one; this browser remembers where you stopped. Where a free tool does the job, the item links to it.
0 of 21 ticked
The first screen on a phone
Prices, before anyone calls
Letting a stranger into the house
How the job reaches you
Being found on Google
Held in this browser. Nothing is uploaded.
How to use this checklist
- Open your own site on a phone and work down the list. Someone comparing three cleaners usually does it from the couch, and half of these items look different at that size.
- Ticks are held in this browser. Nothing reaches us, and clearing site data empties the list.
- Linked items open free tools here: a structured data generator, an hours markup generator, a review link maker, the Google Business Profile checklist. None asks for an account. The booking item explains how bookings work on a Naratake site.
- The order follows the way a customer decides: do you clean my kind of place, what does it cost, can I trust whoever knocks, how do I ask. Search sits at the end, because markup pointed at a page that answers none of that wastes the click it earns.
The cleaning starting point in the gallery opens with three flat-rate cleans — a two-bedroom standard at $149, a deep clean at $249, a move-out at $299 — plus a $45 window add-on, a quick-estimate form that asks rooms and baths, and a before-and-after slider. Swap in your own rooms and figures. Building and previewing are free and need no card, and that estimate form collects the answers rather than calculating a price. Storefront, at $49 a month, publishes the site on your own domain with hosting and HTTPS.
Open the cleaning starting pointCommon questions
Should a cleaning company show prices on the website?
Publish a flat price, or a starting price, for the cleans you do most. “Standard clean, two bedrooms, from $149” lets a visitor decide whether to keep reading. An hourly rate with no estimate of hours reads as a number with no ceiling, and that is what sends people back to the results page. Commercial work is different: give a per-visit range, or say the price follows a walkthrough and whether the walkthrough costs anything.
Do house cleaning and office cleaning need separate pages?
Yes, once you sell both. A homeowner wants to know what a three-bedroom costs and who walks through the door. An office manager wants nights per week, a certificate of insurance and an invoice they can hand to accounting. One page written for both goes vague on each. Give each side its own page, its own prices, its own photos and its own form, then put one line on the home page that sends each visitor to the right one.
What should the online quote form ask for?
For homes: bedrooms, bathrooms, type of clean, how often, the ZIP code, a phone number. Six fields. Swap rooms for square footage if that is how you price. For offices, ask floor area, nights per week and a contact, then arrange the walkthrough. Every field you add costs you requests, so ask only for what changes the price or the route.
Is “insured and bonded” enough to put on the page?
Spell it out instead of stamping a badge. General liability covers damage inside the home, a bond covers theft by an employee, and workers’ compensation covers your own cleaner who slips off a step stool. Name what you carry and offer the certificate on request. Whether a cleaning business also needs a state or city license varies, so check with your own state; this page is a starting point, not legal advice.