Free checklist
Landscaping website checklist: the seven pages
Twenty-two things to put on the seven pages a landscaping website needs. Mowing and patios sell to two different people, so this list keeps the two apart from the top of the home page down. Tick as you go and this browser remembers where you stopped. Most items with a link open a free tool that does the job.
0 ticked of 22
The seven pages
Proof the work is yours
The season, on the page
Getting to an estimate
Being found
Held in this browser alone. Nothing leaves the page.
How to work through it
- Open your own site on a phone next to this list. The person browsing your gallery just watched a neighbor get a new patio and is standing on their own lawn, and half of these items read differently at that width.
- Ticks live in this browser. We never see them, and clearing site data empties the list.
- Five items link out: a review link maker, an hours markup generator, a structured data generator, the Google Business Profile checklist, and a page explaining how bookings work here. None of them asks for an account.
- Do the pages first. A seasonal calendar on a site with no project photos is decoration, and the search items at the end pay off only once there is something worth landing on.
The landscaping starting point splits its catalogue in two, maintenance on one side and design-build on the other, with six priced services, a before-and-after slider, a six-photo project gallery and a quote estimator form. It ships no appointment module, so the estimate-visit item above stays unticked until you add booking on Storefront Pro. Building and previewing cost nothing and need no card; Storefront at $49 a month publishes the site on your own domain with HTTPS and hosting.
Open the landscaping starting pointCommon questions
How many pages does a landscaping website need?
Seven covers most crews: home, design and build, maintenance, a project gallery, service areas, about, and contact. The split between the two service lines is what matters. Someone pricing a weekly mow and someone planning a $6,000 patio are not reading the same page, and one Services page holding both loses both. If you only mow, five pages is honest and enough.
Should the website list landscaping prices?
Give a per-visit figure for maintenance and a range for installs. “Mowing from $45 a visit, lots up to a quarter acre” answers what most visitors arrived to ask. Design work varies too much for one number, so publish the range you actually charged last year: “most patios we install land between $4,000 and $9,000”. A page with no figure at all sends the reader to the next site to find one.
What should the project gallery show?
Pairs, not singles. The bed before it was cleared, then the same bed in July from the same spot. Caption it in one line: “Rebuilt in April — boxwood, hydrangea, river birch, photographed the following July.” One beautiful finished photo proves nothing about who built it, and the month carries as much weight as the plants: a lawn shot in May and a lawn shot in August make different claims.
What should the website do over the winter?
Change the top of the home page instead of letting it sit. Whatever you are taking now — leaf cleanup in October, snow removal in December, spring cleanups from February — goes above the fold with a date on it. If you close for the season, print the day you stop and the day you start quoting again, and set the same dates on your Google Business Profile. A site still advertising July mowing in January reads as out of business.