Free checklist
HVAC website checklist
Twenty items a heating and cooling website needs, in the order a homeowner meets them: the number and the two ways in, then the license and the prices, then the pages Google reads. Tick them as you go and this browser keeps the ticks. Where a free tool does the job, the item links straight to it.
0 of 20 ticked
The first screen, on a phone
Proof a stranger can check
Services and the numbers
Bringing the work in
Found by people nearby
Held in this browser alone. Nothing is uploaded.
How to use this checklist
- Read down the list with your own site open on a phone. A no-heat call at 11 pm starts on a phone, and several of these items only look wrong at that width.
- Ticks stay in this browser. We never see them, and clearing site data empties the list.
- Five items link out. Four go to free tools here — structured data, hours markup, a review link, the Google Business Profile checklist — and one explains how a booked visit reaches a Naratake site. None of them asks for an account.
- Run it twice a year: in March before the cooling calls, and in September before the heating ones. The seasonal items are what will have gone stale. The search items sit at the end because markup only pays once the page behind it is worth landing on.
The plumbing and HVAC starting point arrives with an emergency call-out banner, four priced jobs — a $129 AC tune-up among them — a quote request form and a job-status page, so a few boxes here are ticked before you write a word. Building and previewing are free and need no card. Storefront, at $49 a month, publishes the site on your own domain with hosting and HTTPS; picking time slots online is part of Storefront Pro at $79.
Open the HVAC starting pointCommon questions
Does an HVAC website need 24/7 emergency messaging?
Only if a person picks up. The 11 pm no-heat call goes to whoever promises to come out tonight, so the promise earns work — and it earns a one-star review the night it lands in voicemail. Write the coverage you actually keep: “24/7 emergency service” when that is true, “calls answered until 10 pm, seven days” when that is. Put the after-hours rate beside it so the invoice holds no surprise.
Should the maintenance plan get its own page?
Yes, and give it a name a customer can say out loud. A membership is bought by comparison, and a comparison needs somewhere to land: a URL you can text, print on the invoice and link from every service page. A paragraph on the home page cannot be sent to a spouse or read twice. Keep the price table on it current — a plan page quoting last year’s rate costs you the trust it was built to earn.
Should replacement prices go on the site?
Publish the small numbers and give the big one a range of your own. A diagnostic fee and a tune-up price are fixed enough to print. A full system replacement is not: tonnage, the ductwork you find once the panels are off, the equipment tier and the house itself pull the figure four ways at once. So print your own range, say what it assumes and date it, or walk through those four drivers instead of guessing at a number. Someone who finds no figure anywhere keeps dialing down the list.
How many service pages does an HVAC company need?
Fewer than you think, and each one written rather than spun. Three or four is a working site: the jobs you want more of, a page each, with photos of your own work and a figure on them. A page earns its place by answering one search completely. One built to hold a phrase answers nothing, and it reads that way. Add the next when you have something new to put on it.