Free checklist
Roofing company website checklist
Twenty-one things a roofing website needs, split the way roofing customers actually arrive. One path for the homeowner with shingles in the yard and a claim to file; another for the one costing out a re-roof next spring. Tick each item off and this browser keeps your place. Every item says why it matters, and six carry a link: five to a free tool here, one to how bookings work.
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The first screen, on a phone
Proof you are who you say
The pages that do the work
Getting to the estimate
What Google reads
Kept in this browser. Nothing is uploaded.
How to use this checklist
- Open your own site on a phone and work down the list. Almost nobody hunts for a roofer at a desk, so judge every item on a small screen over cellular rather than on the monitor you built it on.
- Checkmarks stay in this browser. Nothing reaches us, and clearing site data empties the list.
- Five of the six links open a free tool here: the structured data generator, the hours markup generator, a review link maker, the Google Business Profile checklist and the cost calculator. None asks for an account. The inspection form item links to how bookings work on a Naratake site.
- The order is deliberate. Header and the two paths come first, because a visitor after a storm decides in seconds. Proof, pages and money sit in the middle. Search markup comes last, since pointing Google at a thin page only sends people to a thin page.
There is no roofing starting point in the gallery yet. The plumbing and HVAC one is the closest fit: a quote request form, four priced jobs, an emergency call-out banner and a job-status page. Swap those four jobs for an inspection, a repair and a full replacement and you are an afternoon in. Building and previewing are free with no card. Storefront ($49/month) publishes the site on your own domain with HTTPS and hosting.
Open the closest starting pointCommon questions
Should a roofing website have an insurance claim page?
Yes, if storm work is part of the business. That traffic arrives mid-problem, with a tarp already on the roof, and the page it is looking for walks through your part of the process in the order it happens. Written plainly, that beats the sentence “we work with all insurance companies”. Two things stay off it. Offering to absorb or discount the deductible is illegal in a number of states. Negotiating a claim on the owner’s behalf is licensed work in many places as well. Rules differ, so check with your state insurance department; this is not legal advice.
Do manufacturer certification badges belong on the site?
They earn their space, because a homeowner cannot judge your flashing work but can read a badge. GAF, Owens Corning and CertainTeed each run contractor programs, and each sets its own rules for how the logo may be used and for how long. Show the badge, name the level you hold, and add the line that matters to a customer: which extended coverage it lets you register for them. The day the enrollment lapses, the badge comes down.
Should a roofing company publish prices?
Publish a range with its conditions, or explain the drivers instead of guessing at a number. Pitch, how many layers come off, what the decking looks like underneath and the material chosen pull the figure in four directions at once, so a single price is either wrong or hedged into uselessness. One page walking through those four, plus what the free inspection covers, does the work a price list does on a plumber’s site: it shows you are not hiding the cost. If you do print a range, date it and state what it assumes.
Do storm damage and roof replacement need separate pages?
They are two searches by two different readers. Someone typing “hail damage roof inspection” wants a visit this week and the claim explained. Someone typing “roof replacement cost” is comparing materials for next year. A single page written for both talks past both. Build the two, link them to each other, and have the storm page finished before the season rather than the week the sky opens.